French Entrepreneurs TV show is LIVE!

And we’re LIVE!  Click here for the link: Pioneers of the Middle Kingdom

Emmanuel Delarue, NDA Group Founder & CEO

Follow Emmanuel Delarue, Founder of NDA Group, in Pioneers of the Middle Kingdom as he shares our extraordinary journey through China and his architectural vision that has helped influence and uplift a nation! 

Presented by TV5 Monde, one of the largest TV channels in the world, this show follows the most influential French entrepreneurs in China and we welcome you to watch in the link at the beginning of the article!

So why did one of the world’s largest TV channels approach us to share our story? 

It’s because of a tight combination of vision and methods that have helped us consistently create global landmarks and bridge cultures over the past three decades.

Sanya Clearwater Bay, Asia’s largest marina

Glocal Vision

We see ourselves as cultural ambassadors, so if you listen in on our internal meetings you'll notice we often use the word 'glocal', where we bring together global expertise with local knowhow. This glocal approach understands that each project is unique and must be adapted to specific situations.

Anhui TV Centre, China’s longest modern building at completion

It's a value system that created the Anhui TV Centre, shaped like an unfurling scroll and ancient Chinese characters adorning the façade, which delighted the client, the local populace, and later the world when it went viral across social media in 2021 with over 30 million views! 

Comprehensive Strategy

Shimei Bay, an ode to nature’s beauty

Because we design for People & Place we always consider with longevity in mind; socially, economically and environmentally. It's why we create long term operational strategies to go alongside our iconic architecture and urban planning.

That's why we created the Jikepulin Ski Resort in Hemu from three angles: for visitors to enjoy some of the best slopes in China, for minimal environmental impact, and for the locals to generate a steady long term income all in a strategy that uplifts local culture.

Emmanuel Delarue about to hit the slopes in Hemu!

It’s this ethos of combining glocal vision with comprehensive long term strategy that has enabled us to bridge cultures for decades and here TV5 MONDE show exactly how we do this in China. 

Enjoy the show!