NDA at 2014 China Rendez-Vous Yachting Exhibition and Industrial Forum
“SO! DALIAN”- the international yachting exhibition was successfully held by China Rendez-Vous at East Port Marina in Dalian from July 3 to 6, 2014. Architectural practice NDA as strategic partner and one of the exhibitors interacted with industrial experts and visitors via art display, delivering a grand gathering of marine and yachting culture.
How the event came into being-original concept
NDA is entrusted by Dalian East Port developer to take charge of regional planning of East Port. NDA endeavors to create it into a large-scale waterfront and culture complex. As a leader pioneering in yachting and marine culture, NDA not only focuses on planning itself, but on extended follow-up as well. It’s devoted to integrate resources, facilitating organizer Rendez-Vous and East Port developer.
“NDA provides design and activation services, i.e. to gain popularity through soft events and get project to be known,” NDA president Mr. Delarue says, “And yachting club is a window showcasing East Port, making it more well-known to promote brand image, meanwhile it displays luxurious lifestyle represented by marine culture.”
Investment, design, experience and activation are the four core key words that NDA adhere to, providing services from market research, overall design to follow-up operation. As a highly-recognized industrial leader, NDA conveys much more than design itself embedded with commercial success and social value.
“Dream Destinations” Art Display
To celebrate NDA’s 10-year access to marine market in China and illustrate the marine culture festival, NDA proposed and hosted a “Dream destinations” papery art installation. The event attracted a crowd of marine culture lovers came over and communicate each other.
The installation as a public-oriented exposure to marine culture combines architecture and art as one. It inspires marine culture lovers’ awareness and curiosity to their dream destinations lying deep within. Visitors committed their sailing dreams and prospect of marine life to “Dream Destinations”. They embrace exotic culture with open-mindedness, exploring inspirations within and unknown world.
“The event witnessed heated participation and positive feedback from individual visitors. We were so excited to receive hundreds messages from NDA Wechat account everyday during the event. NDA vice president Ms. Laura Qiu said,
“This exhibition intends to cultivate marine dream among Chinese, stimulating them to be a leader immersed in marine culture.”
“Dream Destinations Aperitif” run concurrently with the art display added brilliance for the event, which attracted a crowd of industrial key players to be involved creating dreams-cape for enjoyment. They worked out their blueprints for dream destinations and shared understanding for marine culture.
2014 International Forum on Yacht Industry
2014 International Forum on Yacht Industry inaugurated simultaneously with the event. NDA CEO Mr. Emmanuel Delarue and VP Ms. Laura Qiu shared with visitors their speech on the scientific planning and urban layout of public marinas.
NDA Group is a leading architectural design and marketing consultant practice. With Headquarter in Lyon of France, it has branches in Shanghai of China and Dubai of Middle East. NDA entered market in China at the beginning of 2001, since when NDA has accomplished over 200 successful projects in more than 20 countries. NDA is specialized in four main markets including waterfronts, leisure & tourism, culture & events and commercial. It’s devoted to create value beyond design.
恩蒂埃参展2014雅航盛汇游艇展暨产业论坛
2014年7月3日至6日，雅航盛汇“So! Dalian”海洋文化节在大连东港码头成功举办。知名建筑设计集团恩蒂埃作为战略合作伙伴及参展商之一通过艺术装置展的形式与业内专家及广大宾客交流互动，倾力打造了一场海洋及游艇文化的盛会。
大连雅航盛汇活动构想初衷
恩蒂埃受大连东港开发商的委托，负责东港整体区域的项目规划，力图将之打造成大型水岸文化综合体。作为游艇及海洋文化的引领者，恩蒂埃不仅仅关注规划本身，亦注重后续的延伸服务，整合资源，以战略合作伙伴的身份促成主办方雅航盛汇与大连东港的合作。
“恩蒂埃在此项目中为客户提供设计及‘激活’服务，即通过软性活动为项目聚集人气，提升项目知名度，”恩蒂埃总裁邓乐路先生说道，“而游艇会是展示大连东港的窗口，能使更多人了解这一项目规划，从而提升区域的品牌形象；同时也很好地展示了以水岸文化为代表的高端生活方式。”
投资、设计、体验与激活是恩蒂埃一贯秉持的四大核心业务，为客户提供从市场调研，整体设计及后期运营咨询的一系列服务。作为知名的行业领袖，恩蒂埃为客户带来的服务超越了设计本身；将设计所能带来的商业成功和社会价值体现地淋漓尽致。
“梦想目的地”艺术装置展
为庆祝恩蒂埃进入中国水岸市场10周年，同时契合海洋文化节这一主题，恩蒂埃在游艇展举办期间策划展出“梦想目的地”纸质艺术装置展。活动吸引了大批水岸文化爱好者前来观摩交流。
展览作为面向大众的海洋文化展示窗口完美地将建筑与艺术融为一体，激发海洋文化爱好者们对于内心梦想目的地的认知与好奇。参与者将航海梦想和对于海洋生活方式的憧憬寄情于梦想目的地中，本着更加开放包容的心态接受异域文化，探索自己内心的梦想及未知的世界。
“此次艺术展得到了个人参观者的热烈参与和积极反馈。我们很高兴地看到，展会期间，NDA微信账号每天都能收到大家几百封的互动消息。”恩蒂埃副总裁邱杨女士如是说，
“梦想目的地艺术展意在国人心中撒播航海梦的种子，激发航海文化爱好者们的弄潮儿梦想。”
与艺术展同时举办的“梦想目的地餐前酒会”更是为此次盛会锦上添花，众多业内先锋与海洋文化爱好者参与其中，尽享活动的乐趣，一起描绘梦想目的地蓝图，分享自身对于海洋文化的理解。
2014国际游艇产业发展论坛
展会期间，2014国际游艇产业发展论坛成功开幕。恩蒂埃总裁邓乐路先生及副总裁邱杨女士受邀担任演讲嘉宾，与各位来宾分享了关于“公共游艇港的科学规划和合理布局”的主题演讲。
恩蒂埃是一家全球领先的建筑设计与市场咨询集团，总部位于法国里昂，在中国上海及中东迪拜设有分公司。2001年伊始恩蒂埃在中国开展业务。十几年来，已在20多个国家成功完成200多个项目。恩蒂埃在滨水地产，休闲旅游，文化活动及综合商业四大市场业有专长；致力于超越设计，创造价值。